Fred Taub, the President of Boycott Watch has long
established himself as the ultimate expert in boycotts, boycott response and
prevention. Few can predict the effects and outcome of boycotts the way Boycott
Watch can, and does on a consistent basis. Boycott Watch consults with
businesses privately and we never allow that to interfere with our reporting.
In some cases, we consult with companies after a boycott is called and find
ourselves in meetings along with crisis management and public relations
experts. In those meetings, it is common for us to conclude and even prove the
other consultants do not to understand boycotts, yet claim they do.
We normally do not write about this, but a recent article
has triggered comments from our clients, so we are compelled to report about
it. Boycott Watch was quoted in an article about the
Chick-fil-A
boycott and counter campaign. This article also quotes Gene Grabowski as a
"crisis-management consultant" who stated "The more popular a
product, the less chance a boycott has at success."
That statement is utterly ridiculous and false. If Mr.
Grabowski had actually tracked and followed boycotts, he would have never made
that statement. The fact is, for example, both Wal-Mart, and Target have had
major and successful boycotts against them, not to mention the boycott of Aruba
which Boycott Watch has reported about in detail, including how the nation was
in a recession thanks to the boycott against them in the Natalee Holloway case.
"Boycotts are a consumer tool to get businesses to listen to them after
consumers have been ignored" said Fred Taub, President of Boycott Watch.
"Consumers have the money to buy products, and businesses want those
dollars. When factors outside the product itself have influence on consumer
choice, businesses had better listen to their own customers." Mr.
Grabowski even contradicted his own statement in the same article claiming
boycotts do not affect major companies when he stated "On the other hand,
boycotts about five years ago against Donna Karan New York over allegations it
sold women's apparel made in Asian sweatshops succeeded."
Boycott Watch thanks Mr. Grabowski for proving, once again,
that Boycott Watch is in fact the ultimate authority when it comes to boycotts.
While Mr. Grabowski considers himself to be a crisis guru, he does prove that
PR and crisis management firms are not the people to call when faced with a
boycott because they are not experts in the topic. When businesses need expert
help responding to boycotts, they contact Boycott Watch. |
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