Boycott Watch has been
reporting how
GoDaddy had the worst ad in Superbowl TV ad history despite their claims that
the ad created record sales. The company issued a press release the day after
the Superbowl with claims Boycott Watch was first to bust, and also showed how
the Huffington Post and TMZ jumped on the
false claims of the
GoDaddy press release as if it were verified fact.
Boycott Watch posted Internet traffic reports showing traffic was down at
GoDaddy immediately after the slobbering kiss ad ran, proving traffic was down,
and saying Internet companies cannot have record sales when Internet traffic
reports do not support the claim. We not only sand by that report, but we now
present more evidence to back up our claims.
The following is a glance
at the number of YouTube.com views of the Superbowl 2012 ads. After one week,
the GoDaddy ad is clearly in the basement, indicating people did not like the
ad:
Budweiser Clydesdale (including extended version) 12.5
Million
VolksWagon 12 Million
Dodge Ram / Farmer 11
Million
Audi Prom / Black Eye 10 Million
GoDaddy
slobbering kiss: 1.7 Million
Despite featuring
a supermodel, the GoDaddy ad had plenty of buzz has had relatively little
positive interest, something we showed that in the Twitter comments in our
first report. In
fact, a look at the following two traffic graphs for GoDaddy indicates the
company had a major drop off in traffic as a result of the Superbowl ad. There
is an increase in traffic after five days, thus a potential increase in sales,
but we relate that to a joint marketing campaign between GoDaddy and Officemax,
featuring a bundle deal which began the Friday after the Superbowl.
Essentially, the GoDaddy Superbowl ad remains a colossal
failure costing the company at least $6.5 Million, and the company only got
back on track with a less expensive partnership program with a major retailer.
"Businesses have been pushing the limits with sexy
ads, and GoDaddy failed. It tells me pushing the limits no longer works. Audi
did very well with an ad which showed no kissing while leaving the audience
laughing, while both Budweiser and Dodge struck it big with heartwarming ads"
said Fred Taub, President of Boycott Watch. "This case should serve as a lesson
both to advertisers and reporters. |
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